New Look

The “New Look” was the name given to the women’s clothing fashions introduced by Parisian fashion designer Christian Dior in the spring of 1947. His collection was characterized by an extravagant use of fabric, dropped hemlines, exaggerated and softened curves, and a sense of formality enhanced of high heals, stockings, hats, gloves, and costume jewellery. In a post-war Europe where food, fabrics, and other essentials were still in short supply – and in some cases still rationed – such an extravagant use or materials was highly controversial. However, despite some initial and vehement protests, this glamorous and overtly feminine look took root and set the style for women’s fashions well into the 1960s. Cp. Judith Miller 2003, S.60.