Since the 1950s Braun has developed countless innovative domestic appliances, many of which have created a whole new product group. A large number of these design classics have become coveted collector’ items. The company’s founder, Max Braun, died in 1951, and his sons Arthur und Erwin took over the Frankfurt business. When 1953 the Rat für Formgebung was founded and in the same year the “Hochschule für Gestaltung” in Ulm, an academy of design strongly influenced by the Bauhaus of the 1920s, a historic coincidence came into being and gave twentieth-century design a new direction. Braun became synonymous with functionalism and formal asceticism.